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Yes your school needs a website

By Jennipher

You may not have yet thought about having a website but in this technology and information influenced world it is an effective tool for communication and connecting with your audience/community/users. There is more to having a website than this.


Establishing first Impression

Long before the parents and students set their foot at your school they tend/will virtually visit the school through your website, gain all the necessary information which actually makes it easy for them to make decisions especially during the rigorous process of getting one. In other words they establish the first impression and highlights the best qualities of your school.


Strengthening Credibility

Building and strengthening the credibility of your institute while serving both new and already existing community members. As a matter of fact without websites, you are missing out on big opportunities that could largely benefit your school.


Advertising/Marketing

Establishing your online presence can actually be a good thing and a very good tool in advertising. Can be used as a way of saying here is what we offer and this is how better we are from others and this is what we can offer you that you can’t get somewhere else.


Easy way to reach out

This can also be an outreach tool. A way you reach your potential audience and target, establishing a well-informed and formed relationship virtually. While is can work with the potential audience, it is also very useful to the existing audience, teachers, students and parents can use this platform to interact, stay informed even obtain learning materials.

Having a website is not going out of date any day soon as the growth of tech-sapiens and online presence increases.


The power of visibility

Establishing credibility and making it easy for clients/customers/users to have access to your business/information is already a step higher to growing your business. What if you could take it to an even further step.

Active Totzone's ranking on googleActive Totzone's ranking on google

Generally, businesses whose websites appear higher up in the search results (see image above) in different search engines e.g. Google, Bing and Yahoo are guaranteed more traffic towards their websites hence providing them with potentially more customers. That is exactly what SEO (Search Engine Optimization) does to your website.


Easy reach to potential audience.

People really need to learn to think of SEO as less of a marketing tactic, and more of a branding play.

With SEO you are sure to reach your target audience. The biggest number of clients/ customers about 80%-90% check online presence and reviews before a purchase or requiring a service. As a matter of fact it is a very valuable business tool.


Cost-effective.

SEO is cost-effective compared to all these other forms of online marketing, In many ways it remains to be the backbone of your online presence. 63% of consumers use websites to find and engage with businesses.


Optimizing user experience.

User experience is very important for the your business  as Joshua Guerra, BIZCOR CEO of marketing firm  says “As long as you are focusing on optimal user experience while performing methodic SEO strategies, you will be rewarded with higher positioning and organic traffic." As we are focusing on increasing traffic on the websites, we pay attention to user experience which with good reviews we are rewarded with more business.

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